Available May 2026

Senior WordPress
& WooCommerce engineer.

I build, fix and scale WooCommerce stores and plugins. Focused on outcomes that move your business forward, not just tickets on a board.

Book a free discovery call → See featured work
7+
Years shipping
130k+
Sites running my code
Alberuni Azad
Alberuni Azad · WordPress & WooCommerce Engineer
Whols●Swatchly●ShopLentor●HT Easy GA4●Custom Plugins●Gutenberg Blocks●REST APIs●VueJS●Astro● Whols●Swatchly●ShopLentor●HT Easy GA4●Custom Plugins●Gutenberg Blocks●REST APIs●VueJS●Astro●
01 / why me

Strategy first. Code second.

I won't start building until I understand what you're trying to achieve. That conversation is where the real work happens.

01

Business value, not ticket-closing

Before I write a line, I ask what it's supposed to earn, save, or protect. If a simpler path gets you there, I'll tell you, even if it's less billable for me.

02

Extra miles, built-in

Tests, docs, clean handoff, a short Loom walkthrough. The stuff that makes the next developer's job easier. That's the default, not the upsell.

03

130k+ sites as receipts

Code I've shipped runs on 130,000+ WooCommerce stores right now. Patterns I use are battle-tested, not blog-post theory.

02 / how I work

A transparent four-step process.

No mystery, no scope creep, no "we'll figure it out as we go." You always know what's happening this week, what's next, and what you'll get at the end of it.

STEP 01

Discovery

I start with your business, not your bug list. Who's buying? Where's friction costing you orders? I read your site like an auditor before I open an editor.

Business auditTechnical auditPriority matrix
STEP 02

Plan & scope

A weekly-milestone plan with tradeoffs made explicit. You see exactly what you're getting, what's out of scope, and where "nice to have" gets parked.

Scope docMilestone planFixed quote
STEP 03

Build with reviews

Weekly reviews so you never see a surprise. Code lands on staging with tests where they matter. Catch it at week one, not week eight.

Weekly demoStaging accessPRs with context
STEP 04

Handoff and support

You get full docs, a Loom walkthrough, and two weeks of support included. I don't disappear when the job is done.

Full docsLoom walkthrough2-week support
03 / selected work

Selected work.

Each one is in production today, serving actual merchants. Not side projects. Shipped products built to withstand real load and real customers.

01 / WHOLS

Wholesale Solution

WooCommerce · Wholesale · B2B

I led development of a full wholesale system for WooCommerce. Flexible pricing rules, role-based access, quote requests, and a VueJS-powered merchant dashboard. Built for B2B stores that need more than simple discounts.

Lead
Role
12+
Modules
B2B
Market
VueJSRole-based authPricing engineQuote requests
View project →
02 / SWATCHLY

Product Swatches Plugin

WooCommerce · Product UX

Turns attribute dropdowns into interactive color, image, and label swatches. Built for compatibility across most themes, with AJAX add-to-cart that doesn't fight the rest of your site.

Core
Role
3
Swatch types
Ajax
Cart
Product UXVariable productsTheme compat
View project →
03 / SHOPLENTOR

ShopLentor: WooCommerce Toolkit

WooCommerce · Platform

I shipped 7 production modules inside ShopLentor, including a popup builder, Shopify-style checkout, order bumps, and flash-sale countdowns. Used daily by 100,000+ merchants worldwide.

7
Modules shipped
15+
Templates
100k+
Users
Popup builderShopify checkoutOrder bumpsFlash sale
View project →
04 / HT EASY GA4

HT Easy GA4: Google Analytics for WordPress

Analytics · Marketing

I led technical design and development across OAuth, REST architecture, a proxy server, and real-time e-commerce reports, all inside WordPress admin. Non-technical users get meaningful analytics in minutes.

Lead
Role
GA4
API
OAuth
Auth
GA4 APIOAuthProxy serverReal-time
View project →
04 / services

What I can do for your business.

Each engagement is scoped around an outcome, not a task list. Here's what clients typically bring me in for, and the business case for each one.

S01

WordPress consulting

Stuck on a thorny problem, or unsure which direction to bet on? I bring 7+ years of pattern-matching so you don't pay to learn what I already know.

Business case: Avoids months of wrong-direction rework. Hourly or retainer.
S02

Website development

From one-page personal sites to full business platforms. Fast, SEO-friendly, and built so any developer can continue after me.

Business case: A site that loads fast, converts, and doesn't trap you in my ecosystem.
S03

eCommerce & WooCommerce

Custom stores built for conversion. I know where carts leak; I fix it before it costs you another month of lost orders.

Business case: Lifts conversion on existing traffic. Sized to your AOV.
S04

Custom plugin development

Need a feature nobody sells? Lightweight, secure, scalable plugins, with tests and docs a serious codebase deserves.

Business case: Owns a competitive moat. No monthly SaaS tax on your own logic.
S05

Maintenance & retainers

Updates, backups, monitoring, small improvements. A senior engineer on speed-dial, without a full hire's cost.

Business case: Predictable monthly spend instead of emergency panic budgets.
S06

Performance & auditing

Deep-dive audits on sites that feel slow, leak traffic, or break on peak sales days. I tell you what it's costing you and what to fix first.

Business case: Often recoups itself in the first month of higher conversion.
05 / stack

The tools I reach for.

Sharpened through hands-on projects. Not exhaustive, just the stack I'd bring to your engagement.

Languages & frameworks

  • HTML / CSS / SCSS 7+ yrs
  • PHP 7+ yrs
  • JavaScript 7+ yrs
  • React 4+ yrs
  • Vue 3+ yrs
  • Astro New
  • MySQL 7+ yrs
  • REST API design 6+ yrs

WordPress & commerce

  • WooCommerce 6+ yrs
  • Gutenberg blocks 4+ yrs
  • Plugin architecture 6+ yrs
  • Theme development 7+ yrs
  • Elementor addons 4+ yrs
  • VPS & hosting 5+ yrs

Tooling & ops

  • Git / GitHub Actions 7+ yrs
  • WP-CLI / Valet 5+ yrs
  • Composer / SVN 6+ yrs
  • Vite / Webpack 4+ yrs
  • PHPCS / WPCS 4+ yrs
  • Docker / Linux 5+ yrs
  • Claude Code / Codex / Cursor 1+ yrs
06 / experience

A brief timeline.

From curiosity to client work, product teams, leadership, and the WordPress solutions I build today.

2010 to 2013
Curiosity became code
Self-study · Diploma years
Started with computer magazines, then a first computer, then HTML, CSS, JavaScript, PHP, MySQL, and WordPress customization. The foundation was built through self-study and obsession.
2013 to 2016
Real clients, real money, real pressure
Freelance · WordPress customization
Started freelancing while studying. Took on WordPress customization work, learned how to turn vague client needs into working websites, and built the habits that still shape my delivery today.
2017 to 2019
Grew into professional product development
HasTech IT Limited
Joined as a WordPress Theme Developer. Learned teamwork, version control, company workflows, and what it takes to build inside a real product environment.
2020 to 2023
Deep into plugins, architecture, ownership
HasThemes · WordPress products
Joined as a Senior WordPress Developer. Built and improved premium WordPress and WooCommerce products, went deeper into plugin architecture, and grew into ownership of larger technical decisions.
2023 to 2024
Led the team. Shipped for thousands.
Architecture · performance · mentoring
Took responsibility for architecture, performance, mentoring, product decisions, and shipping features used by thousands of WordPress users.
2025 and beyond
Premium products + selective client work
Independent · remote
I'm developing premium WordPress products for end users while also working directly with clients who need smarter WordPress and WooCommerce solutions. The focus is practical strategy, clean execution, and work that holds up after launch.
07 / kind words

What clients say.

Public reviews from WordPress, WooCommerce, rescue, and optimization projects.

App and web development projects

★★★★★ 5.00 LinkedIn Recommendation
Azad is a naturally talented and super-hardworking developer. I can't recommend him enough for app and web development projects. He is a pleasure to work with too. Highly recommended!

WordPress Site Optimization, CSS, Customization

★★★★★ 5.00 Upwork
Azad is awesome to work with. He's not just a really natural and skilled coder, but he's an excellent communicator as well. Very easy to work with and always available when I needed him, even in emergencies.

WordPress Custom Website

★★★★★ 5.00 Upwork
Azad is great to work with. He's very responsive and gets things done quickly. He has played a key role in keeping my custom WordPress site up and running and functioning properly. I highly recommend him for other projects.

WordPress customized theme and responsive design rescue

★★★★★ 5.00 Upwork
Azad is awesome to work with, very skilled at what he does and also very easy to communicate with. He rescued my site from some messed up coding, which I truly appreciate. I will definitely hire him for additional projects.

Build a simple WordPress landing page plugin

★★★★★ 5.00 Upwork
Alberuni completed the job exactly according to spec an entire day before the deadline and was very communicative throughout the process. I'd definitely hire him again for more work.

WordPress Theme Updates and Plugin Customization

★★★★★ 5.00 Upwork
Once again, Azad has been great to work with. He can both clean up code that other coders mess up, or build things from scratch and make them work flawlessly based on simple specs from visual mockups. He's a super talented guy and I look forward to working with him on other projects.

WordPress Theme Updates and Plugin Customization

★★★★★ 5.00 Upwork
Azad is great to work with - he's a creative problem solver, super efficient, and I think a naturally gifted coder!

Help with WordPress transfer and customisation tweaks

★★★★★ 5.00 Upwork
Azad took all the stress out of moving my site from wordpress.com to wordpress.org. He even did extra things outside the scope of the job, which was fantastic! Looking forward to working with Azad in the future.
08 / snapshots

Moments from the journey.

Meetups, talks, and awards. Behind the code is a person who shows up.

09 / writing

Read My Articles

Markdown Style Guide

Markdown Style Guide

Jun 19, 2024
Using MDX

Using MDX

Jun 1, 2024
CTA Background
let's talk

Have a project in mind, or a problem that won't go away?

Book a free 30-minute discovery call. We'll talk through what you're building, what's in the way, and whether I'm the right fit. No scripted pitch, no pressure.

Book a free discovery call →
Email
helloAlberuni@gmail.com
Response time
Within 24 hours · Mon–Fri
Currently
Taking new projects from May 2026
WhatsApp
+880 1723 793 547
schedule

Pick a time that works for you.

Free 30-minute call. No prep needed. Just come with your problem or project. I'll ask the right questions.