App and web development projects
Azad is a naturally talented and super-hardworking developer. I can't recommend him enough for app and web development projects. He is a pleasure to work with too. Highly recommended!
Available for hire
WordPress, WooCommerce & Shopify Developer.
Seven years deep in WooCommerce, now building for Shopify too. I fix what's broken and build what's missing, focused on what actually moves your business.
7 Years · 130k+ sites running on my solutions
Alberuni Azad · Senior WordPress, WooCommerce & Shopify Developer
Whols●Swatchly●ShopLentor●HT Easy GA4●Shopify Apps●Custom Plugins●Gutenberg Blocks●REST APIs●VueJS●Astro● Whols●Swatchly●ShopLentor●HT Easy GA4●Shopify Apps●Custom Plugins●Gutenberg Blocks●REST APIs●VueJS●Astro●
01 / why me
Strategy first. Code second.
I won't start building until I understand what you're trying to achieve. That conversation is where the real work happens.
01
Business value, not ticket-closing
Before I write a line, I ask what it's supposed to earn, save, or protect. If a simpler path gets you there, I'll tell you, even if it's less billable for me.
02
Extra miles, built-in
Tests, docs, clean handoff, a short Loom walkthrough. The stuff that makes the next developer's job easier. That's the default, not the upsell.
03
130k+ sites as receipts
Code I've shipped runs on 130,000+ live sites right now. Patterns I use are battle-tested, not blog-post theory.
02 / how I work
A transparent four-step process.
No mystery, no scope creep, no "we'll figure it out as we go." You always know what's happening this week, what's next, and what you'll get at the end of it.
STEP 01
Discovery
I start with your business, not your bug list. Who's buying? Where's friction costing you orders? I read your site like an auditor before I open an editor.
Business auditTechnical auditPriority matrix
STEP 02
Plan & scope
A weekly-milestone plan with tradeoffs made explicit. You see exactly what you're getting, what's out of scope, and where "nice to have" gets parked.
Scope docMilestone planFixed quote
STEP 03
Build with reviews
Weekly reviews so you never see a surprise. Code lands on staging with tests where they matter. Catch it at week one, not week eight.
Weekly demoStaging accessPRs with context
STEP 04
Handoff and support
You get full docs, a Loom walkthrough, and two weeks of support included. I don't disappear when the job is done.
Full docsLoom walkthrough2-week support
03 / selected work
Selected work.
Each one is in production today, serving actual merchants. Not side projects. Shipped products built to withstand real load and real customers.
01 / WHOLS
Wholesale Solution
WooCommerce · Wholesale · B2B
I led development of a full wholesale system for WooCommerce. Flexible pricing rules, role-based access, quote requests, and a VueJS-powered merchant dashboard. Built for B2B stores that need more than simple discounts. 2,000+ B2B stores using this.
Lead
Role
12+
Modules
2,000+
B2B stores using this
VueJSRole-based authPricing engineQuote requests
View project → 02 / SWATCHLY
Product Swatches Plugin
WooCommerce · Product UX
Turns attribute dropdowns into interactive color, image, and label swatches. Built for compatibility across most themes, with AJAX add-to-cart that doesn't fight the rest of your site. 5,000+ stores using this.
Core
Role
3
Swatch types
5,000+
Stores using this
Product UXVariable productsTheme compat
View project → 03 / SHOPLENTOR
ShopLentor: WooCommerce Toolkit
WooCommerce · Platform
I shipped 7 production modules inside ShopLentor, including a popup builder, Shopify-style checkout, order bumps, and flash-sale countdowns. Used daily by 100,000+ merchants worldwide.
7
Modules shipped
15+
Templates
100k+
Users
Popup builderShopify checkoutOrder bumpsFlash sale
View project → 04 / HT EASY GA4
HT Easy GA4: Google Analytics for WordPress
Analytics · Marketing
I led technical design and development across OAuth, REST architecture, a proxy server, and real-time e-commerce reports, all inside WordPress admin. Non-technical users get meaningful analytics in minutes. 6,000+ users using this.
Lead
Role
GA4
API
OAuth
Auth
6,000+
Users using this
GA4 APIOAuthProxy serverReal-time
View project → 05 / HEADER & FOOTER SCRIPTS
Insert Code: Header & Footer
Shopify · App Store
My first published Shopify app. Merchants inject custom JS, CSS, and HTML into their storefront's header, body, or footer without touching theme code, built on Theme App Extensions with page targeting, scheduling, and a one-click snippet library.
Solo
Build
TAE
Injection
Live
App Store
Shopify AppTheme App ExtensionsReact Router
View project → 04 / services
How I can add value to your business.
Each engagement is scoped around an outcome, not a task list. Here's what clients typically bring me in for, and the business case for each one.
S01
WordPress consulting
Stuck on a thorny problem, or unsure which direction to bet on? I bring 7+ years of pattern-matching so you don't pay to learn what I already know.
Business case: Avoids months of wrong-direction rework. Hourly or retainer.
S02
Website development
From one-page personal sites to full business platforms. Fast, SEO-friendly, and built so any developer can continue after me.
Business case: A site that loads fast, converts, and doesn't trap you in my ecosystem.
S03
eCommerce & WooCommerce
Custom stores built for conversion. I know where carts leak; I fix it before it costs you another month of lost orders.
Business case: Lifts conversion on existing traffic. Sized to your AOV.
S04
Custom plugin development & API integrations
Need a feature nobody sells, or a third-party service wired into your stack? Lightweight, secure, scalable plugins and integrations, with tests and docs a serious codebase deserves.
Business case: Owns a competitive moat. No monthly SaaS tax on your own logic.
S05
Maintenance & retainers
Updates, backups, monitoring, small improvements. A senior developer on speed-dial, without a full hire's cost.
Business case: Predictable monthly spend instead of emergency panic budgets.
S06
Performance & auditing
Deep-dive audits on sites that feel slow, leak traffic, or break on peak sales days. I tell you what it's costing you and what to fix first.
Business case: Often recoups itself in the first month of higher conversion.
S07
Rescue & recovery
Inherited a broken codebase? Got burned by a previous developer? I take over messy, half-finished, or actively broken projects and make them stable again.
Business case: Cheaper than starting over. Faster than onboarding someone junior to figure it out.
S08
Shopify store building
New Shopify stores built from scratch: theme setup, product and collection structure, checkout and payment configuration, apps wired in correctly from day one.
Business case: A store that's ready to sell on day one, not a half-configured theme you have to finish yourself.
S09
Shopify customization & fixing
Broken checkout, a theme that doesn't match the design, an app conflict nobody can diagnose. I customize existing Shopify themes and fix what's actively costing you sales.
Business case: Stops the bleeding fast. Cheaper than a full rebuild, faster than waiting on theme support.
S10
Shopify app development
Custom Shopify apps built on Theme App Extensions and the Shopify API. I published my own app on the Shopify App Store, so I know the review process end to end, not just the docs.
Business case: A working Shopify app built by someone who has already shipped through app review, not learning the platform on your dime.
S11
Something else entirely
Your problem doesn't have to fit a category, or even be a WordPress problem. If it involves custom web tooling, APIs, dashboards, or something you're not sure how to label, reach out. The conversation will tell us both whether it's a fit.
Business case: The most valuable engagements often start with "I don't know exactly what I need." That's not a problem. That's where the real work begins.
05 / stack
The tools I reach for.
Sharpened through hands-on projects. Not exhaustive, just the stack I'd bring to your engagement.
Languages & frameworks
- HTML / CSS / SCSS 7+ yrs
- PHP 7+ yrs
- Liquid New
- JavaScript 7+ yrs
- React 4+ yrs
- Vue 3+ yrs
- Astro New
- MySQL 7+ yrs
- REST API design 6+ yrs
Commerce & CMS
- WooCommerce 6+ yrs
- Gutenberg blocks 4+ yrs
- Plugin development 6+ yrs
- API integration 6+ yrs
- Theme development 7+ yrs
- Elementor addons 4+ yrs
- VPS & hosting 5+ yrs
- Shopify apps New
- Theme App Extensions New
Tooling & ops
- Git / GitHub Actions 7+ yrs
- WP-CLI / Valet 5+ yrs
- Composer / SVN 6+ yrs
- Vite / Webpack 4+ yrs
- PHPCS / WPCS 4+ yrs
- Docker / Linux 5+ yrs
- Claude Code / Codex / Cursor 1+ yrs
06 / experience
The experience behind the work.
The backstory clients ask about before they hire.
2010 to 2013
Curiosity became code
Self-study · Diploma years
Started with computer magazines, then a first computer, then HTML, CSS, JavaScript, PHP, MySQL, and WordPress customization. The foundation was built through self-study and obsession.
2013 to 2016
Real clients, real money, real pressure
Freelance · WordPress customization
Started freelancing while studying. Took on WordPress customization work, learned how to turn vague client needs into working websites, and built the habits that still shape my delivery today.
2017 to 2019
Grew into professional product development
HasTech IT Limited
Joined as a WordPress Theme Developer at a 45-person product company. Learned teamwork, version control, and what it takes to ship inside a real product environment.
2019 to 2020
Back to clients, back to independence
Freelance · WordPress
Left HasTech and returned to independent client work. Kept building, kept shipping.
2020 to 2023
Senior developer, plugin-first
HasThemes · WordPress plugins
Rejoined the umbrella as Senior WordPress Developer, now focused entirely on plugin development. Worked on Whols, ShopLentor, Product Swatch, and HT Easy GA4, collectively used by 110,000+ WordPress users.
2023 to 2025
Lead WordPress Developer
HasThemes · team lead
Led a mixed team across product and WordPress development. Owned architecture, performance, mentoring, and shipping decisions across the plugin suite.
2025 and beyond
Independent: products and client work
Independent · remote
Building two WordPress plugins: a media player and a place locator. Published Header & Footer Scripts, my first app on the Shopify App Store. Taking selective client work in WooCommerce, WordPress, and Shopify where the problem is worth solving.
07 / kind words
What clients say.
Public reviews from WordPress, WooCommerce, rescue, and optimization projects.
WordPress Site Optimization, CSS, Customization
Azad is awesome to work with. He's not just a really natural and skilled coder, but he's an excellent communicator as well. Very easy to work with and always available when I needed him, even in emergencies.
WordPress Custom Website
Azad is great to work with. He's very responsive and gets things done quickly. He has played a key role in keeping my custom WordPress site up and running and functioning properly. I highly recommend him for other projects.
WordPress customized theme and responsive design rescue
Azad is awesome to work with, very skilled at what he does and also very easy to communicate with. He rescued my site from some messed up coding, which I truly appreciate. I will definitely hire him for additional projects.
Build a simple WordPress landing page plugin
Alberuni completed the job exactly according to spec an entire day before the deadline and was very communicative throughout the process. I'd definitely hire him again for more work.
WordPress Theme Updates and Plugin Customization
Once again, Azad has been great to work with. He can both clean up code that other coders mess up, or build things from scratch and make them work flawlessly based on simple specs from visual mockups. He's a super talented guy and I look forward to working with him on other projects.
WordPress Theme Updates and Plugin Customization
Azad is great to work with - he's a creative problem solver, super efficient, and I think a naturally gifted coder!
Help with WordPress transfer and customisation tweaks
Azad took all the stress out of moving my site from wordpress.com to wordpress.org. He even did extra things outside the scope of the job, which was fantastic! Looking forward to working with Azad in the future.
08 / snapshots
Moments from the journey.
Meetups, talks, and awards. Behind the code is a person who shows up.
10 / faq
Questions clients ask.
The things people want to know before booking a call. If yours isn't here, just ask.
What do you do?
I'm a senior developer specialising in WordPress and WooCommerce, and I now build for Shopify too. That means custom stores and plugins, WooCommerce performance work, rescue projects, and Shopify apps and theme customization. Seven years in, with code running on 130,000+ live sites.
Can I hire you for a one-off fix, or only full projects?
Both. Plenty of clients bring me in to hire a WooCommerce or WordPress developer for a single stubborn bug, a slow checkout, or a broken theme. Others want a full build or an ongoing retainer. If it's a small job, I'll tell you honestly whether it's worth a full engagement.
Do you build Shopify apps and customize Shopify stores?
Yes. I published my own app on the Shopify App Store, so I know the platform end to end, not just from a tutorial. I take on Shopify app development, theme customization, Liquid work, and store integrations alongside my WordPress and WooCommerce work.
Where are you based?
I'm based in Rangpur, Bangladesh, and work with clients worldwide, remotely. Seven years of remote client work across Upwork, direct engagements, and product teams means time zones and async communication are a solved problem, not a risk.
How do you charge and start an engagement?
Three ways to work with me: a fixed-price project with weekly milestones, hourly for small or exploratory jobs, or a monthly retainer for ongoing support. Not sure which fits? That is what the free discovery call is for. I will recommend the lightest option that actually solves your problem.
Do you work alongside existing developers or teams?
Often. I lead when needed and slot into an existing team when that fits better. Clean handoffs, documented decisions, tests where they matter, and clear communication are the default, so the next developer, whether that is me or someone on your team, can pick up the work.
let's talk
Let's work together.
Got a project in mind, a question to ask, or just want to say hi? Book a free 30-minute call, tell me what you're building, and I'll tell you honestly if I can help. No scripted pitch, no pressure.
Book a free discovery call →Email
Response time
Within 24 hours · Mon–Fri
Currently
Taking new projects from May 2026
WhatsApp
schedule
Pick a time that works for you.
Free 30-minute call. No prep needed. Just come with your problem or project. I'll ask the right questions.