I've spent more than seven years inside WordPress so my clients don't have to.
I'm Alberuni Azad, a senior WordPress and WooCommerce developer. I work with businesses and product teams who need clean, reliable solutions built by someone who understands the problem first and reaches for code second.
How I work
Most developers start with the code. I start with the problem. Before I write a single line, I want to understand what you're trying to achieve, what's in the way, and whether the solution you have in mind is actually the right one.
I go the extra mile not to close a deal, but because delivering real value is the only kind of work worth doing. That means honest advice even when it's not what you want to hear, scoping work around outcomes not task lists, and staying accountable after the project ships.
What I stand for
- Understand first, build second. A well-defined problem is half the solution. I ask questions others skip because the right solution to the wrong problem is still the wrong solution.
- Outcomes over deliverables. You're not hiring me for code. You're hiring me for what the code achieves. I keep that distinction front of mind throughout every project.
- Extra mile, every time. If I spot something that will cause a problem after we're done, I flag it. If there's a better way, I'll tell you. Going beyond the brief is how I do the job, not how I upsell.
- Clean code, honest communication. Work I hand over is work another developer can pick up. I document decisions, write maintainable code, and communicate clearly throughout.
The background
I started teaching myself HTML and CSS from tech magazines in 2010, before I had a computer of my own. By 2013 I was taking on freelance WordPress projects while studying. By 2020 I was a Senior WordPress Developer shipping plugins used by tens of thousands of sites. By 2023 I was leading a mixed product and development team at HasThemes, responsible for architecture, performance, and mentoring across a suite of plugins with 130,000+ active users.
In 2025 I went independent. Now I split my time between building two WordPress plugins and working directly with clients on WooCommerce and WordPress projects where the problem is worth solving. See what I can help with.
In the WordPress community
- Speaker at the Rangpur WordPress Mega Meetup
- Attended WordCamp Sylhet, WordCamp Dhaka, and WordCamp Asia, Bangkok
- Contributor to WordPress core
- Awarded token of appreciation for WordPress core contribution
Let's talk about your project.
30 minutes. No prep needed. Just bring the problem.