I've spent more than seven years inside WordPress, and now Shopify, so my clients don't have to.
I'm Alberuni Azad, a senior WordPress, WooCommerce and Shopify developer based in Rangpur, Bangladesh, working with clients worldwide. I work with businesses and product teams who need clean, reliable solutions built by someone who understands the problem first and reaches for code second.
How I work
Most developers start with the code. I start with the problem. Before I write a single line, I want to understand what you're trying to achieve, what's in the way, and whether the solution you have in mind is actually the right one.
I go the extra mile not to close a deal, but because delivering real value is the only kind of work worth doing. That means honest advice even when it's not what you want to hear, scoping work around outcomes not task lists, and staying accountable after the project ships.
What I stand for
- Understand first, build second. A well-defined problem is half the solution. I ask questions others skip because the right solution to the wrong problem is still the wrong solution.
- Outcomes over deliverables. You're not hiring me for code. You're hiring me for what the code achieves. I keep that distinction front of mind throughout every project.
- Extra mile, every time. If I spot something that will cause a problem after we're done, I flag it. If there's a better way, I'll tell you. Going beyond the brief is how I do the job, not how I upsell.
- Clean code, honest communication. Work I hand over is work another developer can pick up. I document decisions, write maintainable code, and communicate clearly throughout.
The background
I started teaching myself HTML and CSS from tech magazines in 2010, before I had a computer of my own. By 2013 I was taking on freelance WordPress projects while studying. By 2020 I was a Senior WordPress Developer shipping plugins used by tens of thousands of sites. By 2023 I was leading a mixed product and development team at HasThemes, responsible for architecture, performance, and mentoring across a suite of plugins running on 130,000+ live sites.
In 2025 I went independent. Now I split my time between building two WordPress plugins, working directly with clients on WooCommerce and WordPress projects where the problem is worth solving, and building on Shopify: I published Header & Footer Scripts, my first app on the Shopify App Store. See the products I own or what I can help with.
In the WordPress community
- Speaker at the Rangpur WordPress Mega Meetup
- Attended WordCamp Sylhet, WordCamp Dhaka, and WordCamp Asia, Bangkok
- Contributor to WordPress core
- Awarded token of appreciation for WordPress core contribution
A transparent four-step process.
No mystery, no scope creep, no "we'll figure it out as we go." You always know what's happening this week, what's next, and what you'll get at the end of it.
Discovery
I start with your business, not your bug list. Who's buying? Where's friction costing you orders? I read your site like an auditor before I open an editor.
Plan & scope
A weekly-milestone plan with tradeoffs made explicit. You see exactly what you're getting, what's out of scope, and where "nice to have" gets parked.
Build with reviews
Weekly reviews so you never see a surprise. Code lands on staging with tests where they matter. Catch it at week one, not week eight.
Handoff and support
You get full docs, a Loom walkthrough, and two weeks of support included. I don't disappear when the job is done.
The tools I reach for.
Sharpened through hands-on projects. Not exhaustive, just the stack I'd bring to your engagement.
Languages & frameworks
- HTML / CSS / SCSS 7+ yrs
- PHP 7+ yrs
- Liquid New
- JavaScript 7+ yrs
- React 4+ yrs
- Vue 3+ yrs
- Astro New
- MySQL 7+ yrs
- REST API design 6+ yrs
Commerce & CMS
- WooCommerce 6+ yrs
- Gutenberg blocks 4+ yrs
- Plugin development 6+ yrs
- API integration 6+ yrs
- Theme development 7+ yrs
- Elementor addons 4+ yrs
- VPS & hosting 5+ yrs
- Shopify apps New
- Theme App Extensions New
Tooling & ops
- Git / GitHub Actions 7+ yrs
- WP-CLI / Valet 5+ yrs
- Composer / SVN 6+ yrs
- Vite / Webpack 4+ yrs
- PHPCS / WPCS 4+ yrs
- Docker / Linux 5+ yrs
- Claude Code / Codex / Cursor 1+ yrs
The experience behind the work.
The backstory clients ask about before they hire.
Moments from the journey.
Meetups, talks, and awards. Behind the code is a person who shows up.
Let's talk about your project.
30 minutes. No prep needed. Just bring the problem.